Today began the true Christmas Shopping Offensive for your
humble author. Sure, I’ve got a few
things stashed away already, but today is when the fun started for real. Between the life that takes up my time (and occasionally
delays a blog post by twelve hours or so) and the way my paychecks and bills
have fallen this month, this weekend – defined for my purposes as RIGHT NOW through Sunday night – is going
to both begin and (hopefully) end my 2012 FESTIVAL OF SAVINGS, to steal a
phrase from one of the 9,208 new emails that has cluttered up my inbox since I
last flushed it, oh, about an hour or so ago.
Having spent so many holiday seasons on the employees-only
side of the retail counter, going through the endless parade of e-advertising
has become something of a pastime for me.
If nothing else, spending a handful of ho-ho-holidays employed by a
retailer will set you up with an entirely new dictionary: bottom-line to
English, as it were. For those of you
(un-) fortunate enough to not have this sort of experience to lean on, allow me
to translate some of the more common templates for you:
XX PERCENT OFF
COUPON! In this case, the nature of
the devil is in the details, and the desperation level correlates to the
percentage offered. Under twenty
percent, it’s mostly a matter of well,
everyone else has coupons so we need to have one, too. In the twenty-to-thirty range, it’s more we’re not absolutely empty, but some more
foot traffic would be helpful. More
than thirty, and it’s Christ, we’re
shitting bricks hoping Santa doesn’t bring us a nice, fat Chapter Eleven…now
get your sorry, un-spending ass into our store! Perennial exception: Bed, Bath &
Beyond, who pretty much laugh at you if you don’t show up with a wad of expired
coupons, no matter the season.
GREAT GIFT IDEAS FOR
HIM/HER! Do you know your
significant other so poorly that you need a mass email to suggest a potential
Christmas gift for them? Well, then it’s
pretty much over...wait, I mean no it’s not!
Dazzle them with these excellent, generic, gender-stereotyped things
they’re sure to love return. Then break
up with them right after New Year’s…and be sure to find someone new to buy the
exact same crap for by Valentine’s Day!
GREAT PICKS JUST FOR
YOU! And you alone! No one else got this exact same email, we
swear! That’s why you should shop with
us: we know you, not like those other guys who just want your money. Fuck Macy’s!
BUY 2, GET 1
FREE! Because there’s no way you’d
ever buy more than one (if that) of these pieces of crap otherwise. Our buyer is a dolt. Enjoy!
MAKE SURE TO GIVE
YOURSELF A GIFT THIS HOLIDAY SEASON! Because
the spirit of giving is for suckers, especially at the holidays! Also, buy more
crap!
THE LOWEST PRICES OF
THE SEASON! Legally mandated to be
the truth at the time the advertising is published, although you’ll also notice
that they make no guarantees about what next week’s prices might be, should
sales be insufficiently brisk.
IT’S NOT TOO LATE FOR
FREE SHIPPING! Spend now, lemmings!
IT’S NOT TOO LATE FOR
STANDARD SHIPPING! Spend MORE now,
lemmings!
IT’S NOT TOO LATE FOR
EXPRESS SHIPPING! You lemmings
thought you were done spending? Stupid
lemmings!
IT’S NOT TOO LATE FOR
HUMANITY! The Mayans once disagreed,
although they’ve become considerably scarcer since making that prediction.